Everything Is Marketing

Chances are when your team sits down to discuss your marketing plan, the conversation centers around newspaper ads, television spots, outdoor boards and your latest radio campaign. Maybe you talk direct mail a little bit and have a quick check … Read More

GM/Cobalt Mandate

If you are a GM dealer, I am sure you have received some pressure from GM or Cobalt to give your domain name to them or forfeit your leads from GM. I have received many calls in regard to this, … Read More

Mother May I?

Today’s digital revolution has forever altered the way that companies reach out and communicate with their customers. And digital marketing’s first, and still most powerful, killer app is email. All the benefits of traditional mail minus the printing and postage … Read More

Planning Is Essential. The Plan Is Worthless.

As we begin a new year, we hope you’ve spent sometime planning for 2008. Specifically, we hope you’ve spent some time putting together a detailed marketing plan for the coming year. Here are a few things to think about as … Read More

What your Internet Leads Really Want

by : Aimee Romero From Digital Dealer Magazine – December 2007 Though most of the people who visit your dealership have first researched online, consumers who actually submit leads online are in a league of their own. These people are … Read More