3 Steps to Recession-Proof Your Online Marketing

Written by: Bryan Eisenberg Taken from grock.com newsletter March 28, 2008 Everyone’s using the “r” word. Just a month or two ago, online marketers were whispering the word for fear of contagion. Now it’s spoken out in the open. We … Read More

SEM increases as spending continues against gloomy economy

From Digital Dealer Volume 3, Issue 13 March 27, 2008 Search engine marketing (SEM) spending exceeded projections in 2007 and, based on survey responses by marketers and agencies, the search marketing industry will exhibit continued growth, according to preliminary findings … Read More

Still Not Gathering Customer Emails? Really?!

So I was working with a client recently and asked, as a part of a marketing strategy session, what percentage of customers in their database they had email addresses for. A sheepish look came over the owner’s face, and he … Read More

A Familiar Face

As web technology evolves, and more and more of your marketing is online, it’s increasingly important to see that your digital brand is a proper reflection of your offline marketing materials. When someone sees your web address in a newspaper … Read More

HomeNet Powers Dealer Impact’s Proactive and Plug-In Technologies

Press Release WEST CHESTER, PA – March 17, 2008 – Automotive technology provider HomeNet, Inc. announced today that its system plays a powerful role in Dealer Impact’s newly released Proactive marketing tools, as well as its Plug-In Technology. “We rely … Read More

Playing Nice With Others

Improve the customer experience through more flexible technology.  It sounds crazy to say, considering most of us can’t remember how we ever lived without it, but the Internet is just growing out of its infancy. And one of the downsides … Read More

The Hidden Costs of Doing It Yourself

Dealerships around the country, from rural farm communities to the big city big boys, handle their websites in a variety of ways. Some outsource it all, others try to “save money” by handling it in-house with a 19 year old … Read More

Your Ad Agency (probably) HATES the Internet

As we all know, the Internet has drastically changed the way companies of all makes and models go to market. But what is often overlooked is how the Internet has undermined one of the key players in many marketing circles … Read More

4 Factors Stunting Online Growth

By Steve Latham From iMedia Connection March 3, 2008 Marketers are still spending just 7.5 percent of their budgets on a medium consuming 30 percent of their audiences’ time. Find out why and how to raise that ratio. When was … Read More