How will Flash alter the SEO landscape?

By Michael Estrin News of Adobe’s decision to work with Google and Yahoo to make Flash searchable spread like wildfire. But so far, agencies aren’t sure what this change really means. When John Romano, a senior web developer for marketing … Read More

No Indexing Guarantee From Google Flash Crawls

By David A. Utter Crawlers may miss things inside SWF Just because Google says they pry out the text content from Flash files and make them searchable may mean less than webmasters think. Flash represented a surefire way to keep … Read More

Focus on the customers, not the clicks

By Chris Chariton Traffic to your website is great, but engaged customers are what you really need. Here’s how to turn anonymous clickers into promising sales leads. It’s time we re-framed the concept of “driving traffic” to websites.Just what is traffic … Read More

10 SEO Myths Debunked

Confused about SEO? You’re not alone. We reached out to leading SEO gurus, including Google’s search evangelist and Danny Sullivan from Search Engine Land, to uncover the truth behind the most common myths. Attending an ad:tech San Francisco panel on … Read More

5 tips for successful action-prompted emails

By Scott Roth and Katrina Willis A triggered email is any message sent to an individual based on the occurrence of an event (or a non-event). Consider one of our favorite examples — the “Birthday Club” email. On your Big … Read More

The Newest Sales-Boosting Strategy

By David Wengel Making the sale hinges on the lead. On-demand lead scoring is a technique that clarifies who your best leads are and allows you to target them accordingly. How many sales versus marketing conflicts would vanish if marketing … Read More

The Internet Never Forgets

One of the oft overlooked aspects of our digital world is that is has a near-flawless memory. Unlike the paper, ink and magnetic tape of the old analog world, the ones and zeros of digital information never deteriorate. That, of … Read More

Stroke of Genius

by: Joe Webb I often write of the importance for Internet sales managers to separate themselves from the common salespeople on the dealer floor. To focus on professionalism, profit, and process opposed to the bad habits and behavior of the … Read More

Hybrid Marketing?

With $4.00 gas putting a slow down on the automotive business, and the economy in general, auto manufacturers are clamoring to develop and build hybrids and other energy efficient vehicles. Amid all this, you’re still trying to run a dealership. … Read More

Your Virtual Lot Needs Attention Too!

by : Arnold Tijerina In this digital marketing age with more and more consumers choosing to utilize the Internet to assist in making their automobile purchasing decisions, it is increasingly important to monitor the activity within your Internet departments. Judging … Read More