Social Media Crosses into the Mainstream

By Rich Cherecwich Social media, once a place for early adopters, curmudgeonly blog critics and college students, has officially entered the mainstream. According to a poll from Forrester Research, 75 percent of internet users participate in some form of social media, … Read More

7 Deadly Sins of Site Design

By Seth Rosenblatt Is your website a design glutton? Does it lust after unnecessary rich internet applications? Here’s how to get it on the path to redemption. In his epic poem, “The Divine Comedy,” Dante Alighieri outlined — based on … Read More

How To Keep Your Website on the Cutting Edge

Published: October 03 2008 By Adam Michelson The web is changing, and your ecommerce site needs to change with it. Here’s the low-risk way to implement innovative ideas that will drive increased ROI. As many ecommerce sites celebrate their 10th … Read More

How Do You Say Thank You?

Thank you. They are arguable the two most important words in a sales business. They tell the customer or prospect that they matter and that you appreciate them. Saying it is important… but nearly as important is HOW you say … Read More

Staying In Touch

The easiest customer to bring into your dealership is one that’s done business with you before and had a good experience. Ensuring that your past customers come calling when it’s time to buy a new ride means staying in touch … Read More

Fail Faster

These troubled economic times are wreaking havoc on a broad spectrum of industries and are certainly having a dramatic effect on consumer spending. Especially on large ticket items like cars. This has caused the fight for the few real prospects … Read More

What is Branding and How Important is it to Your Marketing Strategy?

By Laura Lake, About.com The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and … Read More