Recession-Proof Advertising

The weak economy has dealerships making difficult decisions about spending. While it may sound sensible to cut the marketing budget, advertising is actually more crucial when times are tough. Down-market advertising is useful in generating new business. Equally important, however, … Read More

Become a Fan of Facebook

Although Facebook started as college networking site, it has become an important business tool with the potential to reach a gigantic audience. Just how big is Facebook’s reach? According to new statistics, the social media site has 325 million users—and … Read More

Less is More

When it comes to cars, buyers want all the bells and whistles. When it comes to websites, however, less is more. Unfortunately, many dealerships pack their pages with too much stuff and too little substance. The most effective dealer sites … Read More