HOW TO: Use Social Media for Lead Generation

Social media is the top emerging channel for lead generation among technology marketing professionals surveyed in May 2010, according to the annual Unisfair marketing survey. Furthermore, 66% of respondents said lead generation was their top priority for 2010, with only … Read More

Social Media does not start with the question “How can we monetize our product via Social Media?”.

“…Social Media does not start with the question “How can we monetize our product via Social Media?”. It should start with “Let’s have some fun and speak to our customers in a whole new way”. How much can it cost? … Read More