We Must Protect This Brand

In order to create one solid image throughout your customer base, and continue to maintain that image, consistency is critical. A brand will only fracture itself by introducing new “personalities” in each of the spaces it occupies a presence. If … Read More

CardStar connects loyalty cards to Foursquare check-ins

The check-in game as popularized by location-based services Foursquare, Gowalla, Loopt and others, desperately needs something more tangible than just the mere exclamation of a user’s location. One way to bring more value – and thus more interest – to … Read More

Smartphone Use on the Web Goes ‘Mainstream’

More U.S. adults—particularly African Americans and Hispanics—are using smartphones to e-mail, network, surf, and send video, says Pew Research Smartphone use is gathering steam in the U.S., new research shows. Forty percent of American adults use their cell phones to … Read More

Product Announcement: Facebook Video App

Add Inventory Videos to Facebook Fan Pages Putting your inventory in front of 500 million prospects is a no-brainer. With Dealer Impact’s integrated inventory video tool, you can turn a Facebook fan page into a second website for your dealership. … Read More

5 Social Media Trends to Watch Right Now

“With social media itself an exponentially growing trend that’s here to stay, many companies both small and large are keeping tabs on new social technologies as they emerge. With new sites, services, apps and practices that help businesses connect more … Read More

Why Corporate Social Media Fails

“Here’s are five key reasons why social media failure is far more prevalent than anyone wants to admit to talk about. 1. The lack of a strategic plan. Far too many companies run before they walk. As a result, they … Read More