The Single Worst Thing A Dealership Can Do In Video Marketing

by Brian Cox It has long been considered a best practice in search engine optimization and search engine marketing to use deep linking to take searchers to the exact content they are searching for, rather than simply directing them to … Read More

Sell the Car, Not the Price

by Tim James Ever since the first car dealership opened, dealers have understood the emotional impact of “the walkaround.” As consumers move through the buying cycle, they get to a point where they don’t just want, but need to experience … Read More

Don’t Let Your Video Become a Flash In the Pan

by Brian Cox There’s no doubt that video marketing, in general, has become increasingly important in today’s world. Google has the search market cornered which is why, as marketers, it is important to pay close attention to the changes they … Read More

Paint Your Way to Increased Profits

by Tim James As a sales and marketing professional, you probably learned a long time ago that the best way to present your products is by using words that paint a picture. Not just any picture, a picture that puts … Read More