Building Rapport Before the Lead Is the Way to Win the Sale

By Tim James In my last blog article, I discussed the importance of building rapport with leads through the use of “Why Buy From Me” and “Lead Response” videos personalized for each customer. Now I would like to take this … Read More

Can Anybody Find Me Somebody To Love?

By Tim James That classic line from the song “Somebody to Love” by legendary band, Queen epitomizes the destination for consumers and the goal of all salespeople. There’s not a doubt in my mind that you’ve heard the phrase “People … Read More

Don’t Get Distracted by Gadgets and Gizmos: Master the Basics to Succeed

by Brian Cox For years, dealers have been inundated with technology. Salespeople from every vendor in the automotive space are continuously calling to present the latest and greatest product that is going to supercharge your sales. Great salespeople can convince … Read More

Car Shopping: The Dating Game

by Tim James For many car owners, their vehicles become an extension of their lives, a partner, and something that they have a true emotional bond with. In most places, cars are necessary to life. We use them to get … Read More