Using Emotions To Excite Customers: Honda’s Brilliant Holiday Marketing

by Tim James To promote their brand this holiday season, Honda is pulling out all of the stops by incorporating just about every feeling and sentiment it can into a series of commercials featuring toys. Consider their “Happy Honda Days” … Read More

Don’t Be So Serious!

by Brian Cox A little over a month ago, a couple of employees at a car dealership in Illinois published a music video on YouTube titled “Keys In A Box,” which parodied a sketch from Saturday Night Live. These two … Read More

Why “Just Do It” Is A Waste Of Time

by Tim James In this high tech age, there are numerous tasks that an Internet or eCommerce Director has to tackle in order to correctly market their dealership and its inventory. In the past, you were doing a great job … Read More