For Car Buyers, 5 Is the Magic Number

While the consumer’s car buying journey can include upwards of 24 touchpoints, there are some particular milestone moments in that journey that can define and direct their actions. These moments are covered in a report recently released by Google’s Automotive … Read More

As Hispanics buy more cars, stores add videos in Spanish

Eighteen months ago, Coast Nissan in San Luis Obispo, Calif., introduced Spanish-language videos with each car posted online. General Manager Eric Ideman said it was a response to two trends: •  His customer base along the central coast is heavily Hispanic, … Read More

Why “Just Do It” Is A Waste Of Time

by Tim James In this high tech age, there are numerous tasks that an Internet or eCommerce Director has to tackle in order to correctly market their dealership and its inventory. In the past, you were doing a great job … Read More