A Primer on Video E-Mail Response

So, you’ve decided that you want to send video responses to internet leads, but you don’t quite know where to begin. Well, first, congratulations! You have made an excellent decision that will engage more of your customers, build rapport faster … Read More

Facebook Enhances Algorithm to Deliver More Video Content

by Brian Cox Last year, Facebook changed its algorithm to favor video content in an effort to gain market share in the very popular video content market. In fact, it’s done such a good job that daily video views increased … Read More

Two Tips to Differentiate Your Dealership from 99 percent Of Competitors

by Brian Cox In order to decrease bounce rates, if a customer clicks on an ad – whether that’s a banner ad, PPC, email ad or one specifically targeted for a mobile device – it is not a good practice … Read More

Those Were the Days

by Brian Cox Remember the days when television actually closed for the night? In those days, if you were up late enough, inevitably you’d hear the Star-Spangled Banner followed by that creepy off-the-air snow that is a potent reminder of … Read More

Jameson Irish Whiskey Takes Video Marketing to the Next Level

by Brian Cox Jameson Irish Whiskey has taken video marketing on Instagram to another level – “the first brand to successfully utilize 3D video for advertisements on Instagram and Facebook,” according to a recent article in the Independent. The video … Read More

Marketing Trends Illustrate the Importance of Video

by Tim James If you still aren’t sold on the importance of video marketing, it only takes a brief glimpse into recent news to illustrate just how important video is in marketing. There are many news stories relating to acquisitions, … Read More

Why “Just Do It” Is A Waste Of Time

by Tim James In this high tech age, there are numerous tasks that an Internet or eCommerce Director has to tackle in order to correctly market their dealership and its inventory. In the past, you were doing a great job … Read More

Car Shopping: The Dating Game

by Tim James For many car owners, their vehicles become an extension of their lives, a partner, and something that they have a true emotional bond with. In most places, cars are necessary to life. We use them to get … Read More

Why Video Is Important For Your Marketing Strategy

by Brian Cox When businesses ponder how to increase their presence on search engines, they typically turn to SEO strategies. Content marketing has always been a large part of any SEO strategy. It’s a given that the more fresh, relevant … Read More

How to Tame the Bull Named Facebook

by Tim James In 1991, a 5’2” 125-pound cowboy stared into the face of Wolfman Skoal. a young 2,000-pound bull with a bad reputation. So bad, in fact, that a $500 bounty existed for any rider that could tame the … Read More