Will You Be There Whenever Your Customers Need You?

In video marketing, many people think that to simply start making videos is enough. While it’s certainly a great start, there’s actually a lot more to it. In fact, I’d even go so far to say that simply beginning to … Read More

For Car Buyers, 5 Is the Magic Number

While the consumer’s car buying journey can include upwards of 24 touchpoints, there are some particular milestone moments in that journey that can define and direct their actions. These moments are covered in a report recently released by Google’s Automotive … Read More

Vertical Video: If You Can’t Beat Them, Join Them

by Tim James Ever since cellphones gained video recording capability, people have insisted on shooting video vertically. Despite all the harassment and corrections received from peers when sharing a vertical video – “Hold the phone sideways!” – Some things never … Read More

Flick Quick Tip – How To Implement A Successful Inventory Video Marketing Strategy

One Isn’t Always the Loneliest Number That You’ll Ever See

by Tim James In determining the effectiveness of video marketing, perhaps the metric most used is views – How many views did this video get? In fact, in a recent study by Yahoo-owned video platform Brightroll, 31 percent of polling … Read More

Facebook Enhances Algorithm to Deliver More Video Content

by Brian Cox Last year, Facebook changed its algorithm to favor video content in an effort to gain market share in the very popular video content market. In fact, it’s done such a good job that daily video views increased … Read More

Why Real Video Engages Consumers

by Tim James Digital Marketing plays such an important role in a business’s success today that it is easy to forget how young this medium truly is.  It has, in fact, experienced a growth explosion that is historically unparalleled.  A … Read More

Two Tips to Differentiate Your Dealership from 99 percent Of Competitors

by Brian Cox In order to decrease bounce rates, if a customer clicks on an ad – whether that’s a banner ad, PPC, email ad or one specifically targeted for a mobile device – it is not a good practice … Read More

In Marketing, Consumers Want to Know What is In It For Me

by Tim James   People aren’t watching your commercial or video because they want you to sell them your product. They’re watching because they want you to sell them a solution. In the world of online marketing, oftentimes marketers forget … Read More

Those Were the Days

by Brian Cox Remember the days when television actually closed for the night? In those days, if you were up late enough, inevitably you’d hear the Star-Spangled Banner followed by that creepy off-the-air snow that is a potent reminder of … Read More