Acquire More Inventory with Video Offers
A significant challenge for dealerships today is the acquisition of high-quality used vehicles for their inventory. The problem has been exacerbated by the rise of online retailers that offer cash for vehicles, sight unseen. Customers like these transactions because they’re convenient and because they feel like they can get the best deal if they shop […]
How the “72-Hour” Rule Could Increase Video Marketing Buy-In at Your Dealership
It’s a tried-and-true proposition that most dealerships’ salespeople are incentivized to follow up with customers in their CRM through the “72-Hour” rule. The rule means that if a salesperson has followed up with a customer – and it is logged into the CRM – they are protected for at least half the sale, regardless of […]
5 Benefits Video Marketing Brings to Your Dealership
Video has become an essential part of marketing efforts for businesses across various industries. For a dealership to sell cars, strategically using video can increase sales and enhance the dealership’s brand. 5 simple ways video can benefit your dealership are as follows: 1. Video engages consumers: Video is an excellent medium for engaging consumers by providing […]
3 Benefits of Interactive Inventory Videos
Online disruptors, including Carvana and Vroom, have invested millions of dollars into interactive video technology for one simple reason: Interactive video allows them to merchandise their vehicles in a way that engages consumers and creates an emotional connection, thus proving that shoppers will buy sight-unseen if given enough visual information. In the automotive industry, creating […]
How to Use Video to Drive Customers Down the Sales Funnel
Video content has long been the preferred choice for consumers. To such a degree that social media platforms have altered their algorithms. Due to the high rate of consumer consumption, video content is set to keep dominating as a top medium to use in marketing. If you’re not using video, you should make it a […]
Video: Do You Know What You’re Doing or Are You Just Winging It?
A lot of dealerships have “value proposition” videos, the problem is their strategy is to get those videos seen by “the right shopper.” Facebook, TikTok, and other social media platforms are great for branding, high funnel messaging, and the occasional mid to low funnel contact. However, there is a place where significantly more people (every […]
How To Use Video To Increase Your Service Revenue
Have you ever been frustrated because a customer turned down a service recommendation? Perhaps they hand you the excuse that they need to consult with a spouse, friend, or family member before they accept. The problem is most consumers are pre-conditioned to say “no” to the additional service recommendations. They all know the additional service […]