A Primer on Video E-Mail Response

So, you’ve decided that you want to send video responses to internet leads, but you don’t quite know where to begin. Well, first, congratulations! You have made an excellent decision that will engage more of your customers, build rapport faster … Read More

How to Use Video to Turn Leads Into Shows

by Tim James All dealerships get leads that originate from the Internet. Not all dealers, however, are equal when it comes to how they handle these leads. Ever wonder why some dealers are able to close Internet leads at 12+ … Read More

Why “Just Do It” Is A Waste Of Time

by Tim James In this high tech age, there are numerous tasks that an Internet or eCommerce Director has to tackle in order to correctly market their dealership and its inventory. In the past, you were doing a great job … Read More

Don’t Get Distracted by Gadgets and Gizmos: Master the Basics to Succeed

by Brian Cox For years, dealers have been inundated with technology. Salespeople from every vendor in the automotive space are continuously calling to present the latest and greatest product that is going to supercharge your sales. Great salespeople can convince … Read More

Is your Internet Business Prepared for a Recession?

Published May, 2008 by Digital Dealer Magazine You have heard a lot of rumors circulating about a recession in the United States. Whether it is true or not is a moot point. When I sat down to ponder this question … Read More

Geo-tracking: Opportunity Knocks

Published: May 19, 2008, iMedia Connection by: Craig Walmsley Location-based targeting is on the verge of exploding — find out what this technology will soon enable you to do. In 2005, Microsoft launched a Location Finder as part of its … Read More