Use Video to Increase Service Upsell

It’s widely known that video walkarounds, email responses and other types of video attract more attention from car buyers and better engage them once they reach out to you. But, one of the biggest mistake I see most dealerships make … Read More

Why Real Video Engages Consumers

by Tim James Digital Marketing plays such an important role in a business’s success today that it is easy to forget how young this medium truly is.  It has, in fact, experienced a growth explosion that is historically unparalleled.  A … Read More

Don’t Get Distracted by Gadgets and Gizmos: Master the Basics to Succeed

by Brian Cox For years, dealers have been inundated with technology. Salespeople from every vendor in the automotive space are continuously calling to present the latest and greatest product that is going to supercharge your sales. Great salespeople can convince … Read More

Does Your Dealership Hide Behind The Curtain?

by Tim James Virtually every dealership today uses their website, social media channels, and email to be a part of their “voice” when it comes to communicating with their customers and begin building a “trust” relationship long before the shopper … Read More

The Single Worst Thing A Dealership Can Do In Video Marketing

by Brian Cox It has long been considered a best practice in search engine optimization and search engine marketing to use deep linking to take searchers to the exact content they are searching for, rather than simply directing them to … Read More

Don’t Let Your Video Become a Flash In the Pan

by Brian Cox There’s no doubt that video marketing, in general, has become increasingly important in today’s world. Google has the search market cornered which is why, as marketers, it is important to pay close attention to the changes they … Read More

The Factor x 10 drives traffic from social media and video portals

The Factor of 10 increases a website’s chances of being found by a factor of 10. The program creates 10 Points of Presence (POPs) out on the internet to increase your chances of being found and at the same time … Read More