Dealerships have plenty of inventory on their lots, but consumers don’t feel the same sense of urgency to buy that they did just a few years ago. This slowdown in demand means that manufacturers have ramped up their incentives to motivate buyers—offering deals like low APR financing, cash discounts, and lease specials. The goal of these incentives is to create a sense of urgency in consumers before the offers expire.
How can dealers best leverage these incentives to inspire immediate action from their prospects? Dynamic Marketing Videos are specifically designed to convey a sense of urgency in prospective car buyers.
Why Dynamic Marketing Videos Are the Ideal Solution
The traditional process for creating branded incentive videos is time-consuming and expensive. Dealerships often rely on agencies to produce their promotional content, which can take weeks to finalize. By the time the videos are ready, the promotion might be halfway through its run, if not close to expiring!
FlickFusion’s Dynamic Marketing Videos solve this problem by streamlining the production process. These videos are automatically generated, saving dealerships the time and cost associated with traditional video production.
Let’s explore how these videos work and drive real results.
The Power of Urgency in Marketing
Creating urgency is a proven psychological tactic used by marketers to encourage quick decision-making. When potential buyers are faced with the idea that an opportunity is time-sensitive or limited, they are more likely to act quickly. In the automotive world, manufacturer incentives—such as national lease offers, cash-back deals, or loyalty discounts—capitalize on this principle by giving customers a short window to act.
But even the best offers lose impact if they aren’t communicated effectively. That’s where marketing videos come in. Videos capture attention more effectively than static ads and allow dealerships to showcase these limited-time incentives in an engaging and easy-to-digest format.
Automated and Customizable
Dynamic Marketing Videos are created using video footage of the make and model being promoted. Each video is customized to reflect a specific incentive, and customized elements can be added, such as dealership branding and contact information.
Because these videos are automatically generated on an artificial-intelligence (AI) platform, another bonus is fast turnaround times!
Multi-Platform Distribution
Dynamic Marketing Videos can be used across multiple channels, including Facebook, email campaigns, YouTube pre-roll ads, Google Ads, and the dealership’s website. They are perfect for remarketing and retargeting campaigns, keeping your offers top of mind with potential buyers who may have shown interest but haven’t yet committed to a purchase.
Appealing to Customers at Every Stage
The great thing about Dynamic Marketing Videos is that they work at every stage of the buying funnel. For top-of-funnel customers, they create awareness and excitement around new incentives. For bottom-of-funnel customers who are closer to making a purchase, these videos provide the final nudge by emphasizing the time-sensitive nature of the offers.
When customers don’t feel a sense of urgency, it’s up to dealers to find a way to engage potential buyers. Dynamic Marketing Videos offer an innovative way to showcase manufacturer incentives while creating the urgency needed to drive action. These videos are a must-have tool for any dealership looking to maximize their marketing impact.
