Letter from Lehel: Lehel’s Insights on the Big VOID at Automotive Conferences!
Salespeople are powerful influencers in the showroom, so it’s important they have the knowledge, tools, and latest insights gleaned from Industry Conferences. Sincerely, Lehel Reeves Director of Partnerships & Business Development l.reeves@flickfusion.com | Phone (515) 348-8390
Letter from Lehel: Digital Retailing and Video Content Go Hand-in-Hand
Dear Partners, Recently I attended the NIADA conference in Las Vegas, as well as Digital Dealer 26 in Orlando. At both of these shows, I noticed that the overriding theme was digital retailing. The way that consumers want to buy cars is changing. To meet their expectations, dealers must provide a digital car-buying experience, both [...]Letter from Lehel: Full Motion Walkaround Videos
Dear Partners, We have some interesting internal data to share with you this month. For a while now, we have known that our Full Motion Walkaround Videos has been our fastest growing video product, in terms of demand from our partners and resellers. So, we ran some numbers and here's what we discovered. As a [...]Letter from Lehel: Google Algorithms and Video
Dear Partners, You may have heard that Google recently released updates to its search algorithms—again! This update may have negatively impacted some of your dealership clients’ website SEO rankings. But as the old saying goes, in every problem lies an opportunity! According to Cars.com, the five top car-shopping websites were significantly impacted by the algorithm […]
Letter from Lehel: Reseller Partnerships
Did you know that Flick Fusion is one of the few video marketing vendors that doesn’t compete with our resellers? We know there’s nothing more frustrating than approaching a dealership only to discover they already have a video marketing package purchased directly from the vendor. At Flick Fusion, we believe the relationships we have with […]
Letter from Lehel: Vehicle Affordability
Vehicle Affordability Every year it seems like there’s a new threat to the auto retail industry. Self-driving cars, electric cars, rideshare companies…you name it. This year everyone is talking about vehicle affordability. Auto industry pundits worry that rising MSRPs will drive car shoppers out of the market, forcing them to delay purchases or elongate buying […]
Letter from Lehel: NADA 2019
Shown above are Flick Fusion team members Sudheer Pamuru, Tim James and Lehel Reeves. They recently attended the NADA Conference & Expo in San Francisco and here are Lehel’s thoughts on the Expo. The Latest and Greatest from NADA One of my favorite things to do at NADA is to walk the show floor […]
Letter from Lehel: Happy New Year
Happy New Year! It’s that time of year again, when we set goals and have high hopes for the year ahead. If you offer products and services to auto dealerships, one way to ensure a profitable year is to incrementally increase revenue streams from your current customers. One way to accomplish this is by offering […]
Letter from Lehel: Service Departments
In October I attended the Mopar Service and Parts Conference in Orlando. Nearly a thousand service managers and dealers attended, and one thing is certain; dealers are really focused on learning how to grow service revenue and gain a competitive edge over independent repair shops. Many consumers have a negative perception of dealership service departments. […]
Letter from Lehel: Live Streaming
If you think live-streaming video is just for Facebook or FaceTime, think again. Many companies successfully use live streaming to connect with wider audiences, engage customers and increase brand awareness. Why do people love to watch live-streaming content? It makes them feel like they’re getting the most immediate, up-to-date information. Visual connections generate a sense […]