The use of artificial intelligence (AI) in the auto industry is a hot topic these days. Many dealers are wondering how they can use AI to improve both the online and in-store customer experience. One area where AI is already making a difference is online vehicle merchandising. The power of AI is being used every day to help dealerships create an online vehicle showroom with the same visual appeal as their lot. When a customer walks onto a dealership’s lot, what do they notice first? All the vehicles are immaculate, parked in a straight line, and facing the same direction.