Email marketing delivers the best ROI for every dollar spent, and it’s even more effective when you include video. Watch Evan Riley share tips on

Looking to cut marketing expenses? Don’t waste money on single-purpose videos for marketing campaigns. In this video, Evan Riley explains why dealers should create Evergreen

Every dealership has its own unique value proposition, but car shoppers won’t see it if it’s buried on an “About Us” page. In this video,

When someone submits a lead, are you telling that person about the vehicle, or do you show them the vehicle? In his latest video, Evan

Many dealers want to know if it’s better to do their own video marketing or outsource it to a vendor. The answer is…it depends. In

Is your dealership using YouTube as a primary hosting platform for videos? Watch Evan Riley explain the problems this can cause as well as the

Take a look at your dealership’s inventory videos. Are you including a call to action in each and every video? Evan Riley shares why a

Does your dealership’s sales team take the path of least resistance? It can be challenging to transition salespeople away from phones and emails into video