Auto dealers tend to have the same problem when it comes to social media: lack of time and resources to create a variety of video content. Short form videos, in particular, have become increasingly popular on social media platforms. Consumer consumption of these videos on YouTube, TikTok and Instagram has skyrocketed over the past few years, with billions of views on a daily basis.
For dealers, creating a process to generate these videos is challenging, mainly due to time constraints. However, the advantages of short-form videos are significant. These videos are a great way to increase brand visibility, boost key social media metrics, and capture new and younger audiences.
Fortunately, artificial intelligence (AI) is a game changer when it comes to creating video content. With the right video marketing tools, dealers can quickly and automatically create—and post—a variety of short-form videos on a daily basis.
AI as an Accelerator
Dealerships are known for their fast-paced environment, with sales, service, and customer interactions taking up the bulk of daily operations. Finding the time to curate, shoot, and edit social media content often falls by the wayside. The result? Dealers are unable to tap into the immense potential of platforms like TikTok, Instagram Reels, and YouTube Shorts.
An AI-driven video marketing platform has the power to transform the content creation process. Instead of days or weeks, AI can generate captivating short-form videos in minutes. Dealers no longer need to grapple with the time-intensive nature of crafting content; they can let AI take the reins and unlock the full potential of their social media presence.
The following types of videos are ideal for short-form content.
1. Vehicle Inventory Videos
AI transforms inventory photos into dynamic inventory videos. Each vehicle’s unique features, specifications, and selling points can be highlighted in a visually appealing format, enticing potential buyers who are scrolling through their feeds.
Each full-length inventory video can then be transformed into short-form videos—these are typically less than one minute in length—and automatically posted on appropriate social media channels.
2. Dealer Incentive Videos
AI can also be leveraged to create dealership incentive videos. Whether it’s offering gift cards for test drives, complimentary car washes, or free accessories with a purchase, these incentives become eye-catching, shareable content that drives showroom traffic.
3. Branded OEM Incentives
OEM incentive videos are a powerful selling tool, and AI can automatically brand them with a dealership’s logo and messaging. Whether it’s a special APR, lease deal, or purchase offer, AI ensures these incentives are not only visually appealing but also aligned with the dealership’s branding.
4. Personalized Equity Offers
With the ability to tap in and harness CRM data, AI can craft personalized equity offers for individual customers. Imagine a customer named Tim logging into his TikTok account and seeing a video that states, “Hi Tim, did you know you can upgrade to a new Ford Explorer while reducing your monthly payments?”
These short, persuasive videos emphasize the benefits of trading in the customer’s current vehicle. Whether it’s showcasing the latest models or underlining the advantages of a new purchase, these videos cater to a specific audience segment. Personalization is critical for increasing customer engagement and the likelihood of conversion.
AI is not just a time-saver; it’s a game changer. By automating the creation of diverse, engaging short-form video content, dealerships can overcome the perennial challenge of crafting content consistently. The result? A dynamic, visually appealing social media presence that resonates with your audience and, ultimately, drives more sales.
