
Demand Drying Up? How to Create Emotional Urgency with Videos
In the last few years, there has been a lot of talk about the supply and demand of vehicle inventory. During the pandemic, the supply of vehicles dropped, creating competition among car buyers. However, what sometimes gets overlooked is that the demand hasn’t been all that high in the last few years. It seemed high because more people were competing for the same vehicle. But overall, consumers are hanging onto their vehicles longer than they ever have. According to research firm iSeeCars.com, the average length of car ownership is currently 8.4 years. Now that vehicle supply is returning, dealers will