In the last few years, there has been a lot of talk about the supply and demand of vehicle inventory. During the pandemic, the supply of vehicles dropped, creating competition among car buyers. However, what sometimes gets overlooked is that the demand hasn’t been all that high in the last few years. It seemed high because more people were competing for the same vehicle. But overall, consumers are hanging onto their vehicles longer than they ever have. According to research firm iSeeCars.com, the average length of car ownership is currently 8.4 years. Now that vehicle supply is returning, dealers will

In today’s digital age, videos have become an indispensable tool for salespeople to connect with prospects and enhance their sales efforts. From personalized introductions to engaging demonstrations, leveraging the right types of videos can significantly boost sales success. Here are five essential videos that every auto salesperson needs to make: 1. Introduction Videos: Start your sales journey by creating compelling introduction videos. Introduce yourself, your role, and your dealership in a friendly and approachable manner. Use this opportunity to establish a personal connection with your prospects and convey your passion for helping them find the perfect vehicle. These videos can

Finding new leads and prospects can be challenging, especially when consumers may have budget restraints and are difficult to reach. However, harnessing the power of video can help salespeople enhance their prospecting efforts. Videos not only improve email open rates and replies, but they enable salespeople to personalize interactions with prospects. Here are several strategies to help salespeople attract the attention of in-market car buyers. Create an outreach video One effective way to kick-start a sales prospecting strategy is to create an outreach video. Post these videos on your personal social media accounts such as Facebook, Twitter, Instagram, and Linked

The video production process has never been easier or faster than it is today. Most smartphones are equipped with cameras that produce high-quality images; and if you’re making inventory videos, that might be all the equipment you need. Just walk around the car while giving an engaging presentation, upload the video to your video marketing platform, and boom, you’re done. However, if you are creating other types of videos—such as value proposition, service special, or test drive videos—a little more thought and planning has to take place before you pick up the camera. But even the pre-production process is not

When a vehicle’s make and model are entered into YouTube’s search engine, very few dealerships are returned in the search results. Instead, the majority of the top search results are claimed by YouTube creators that offer innovative test drive and model review videos. There are several reasons why dealerships do not show up in the top search results: Content Focus. Dealership channels often prioritize promotional content and sales pitches, which may not resonate with YouTube’s algorithm and viewers. However, detailed test drive and review videos provide informative and engaging content for viewers, making these videos more likely to be favored