A typical vehicle display page (VDP) listing mentions all of the features that automakers think are important, like horsepower, MPG, and performance. Listings also include key features such as backup cameras, wheel type, and infotainment information. This is all vital information and certainly car shoppers take note of these features as they are searching for a vehicle. But what about the features they want that are not listed on the VDP? A major benefit of making live walkaround inventory videos is that you can do an energetic sales presentation designed to make car shoppers want that vehicle—the one in your

According to the 2022 Capital One Car Buying Outlook, 77 percent of dealers believe that the car buying process is transparent, but only 26 percent of consumers believe that the car buying process is transparent. What is causing this gap in perception? Transparency during the car-buying process simply means giving the customer what they want. When a car shopper first contacts a dealership, the first thing they want to know is whether the vehicle is available, what the price is, and what their personalized payment is, according to a 2021 study conducted by Marchex and Root & Associates. Next on

Online auto retail disruptors such as Carvana and Vroom continue to provide franchise dealers with competition in the pre-owned market. Although inventory shortages have made it challenging for all auto retailers this year, these “disruptors” continue to steal market share. Why? Pre-pandemic, I would have said it was because they offer a pure digital retailing experience, which is appealing to a certain percentage of customers. But these days most brick and mortar dealerships offer the same capabilities. The concept of buying a car online, completing the paperwork remotely, and having a vehicle delivered is no longer that new or novel.