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FlickFusion Blog: Automotive Marketing Education

Top Features to Mention in Walkaround Inventory Videos

A typical vehicle display page (VDP) listing mentions all of the features that automakers think are important, like horsepower, MPG, and performance. Listings also include key features such as backup cameras, wheel type, and infotainment information. This is all vital information and certainly car shoppers take note of these features as they are searching for a vehicle. But what about the features they want that are not listed on the VDP? A major benefit of making live walkaround inventory videos is that you can do an energetic sales presentation designed to make car shoppers want that vehicle—the one in your

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3 Benefits of Interactive Inventory Videos

Online disruptors, including Carvana and Vroom, have invested millions of dollars into interactive video technology for one simple reason: Interactive video allows them to merchandise their vehicles in a way that engages consumers and creates an emotional connection, thus proving that shoppers will buy sight-unseen if given enough visual information. In the automotive industry, creating this emotional connection to a vehicle is critical. Car shoppers typically pick up the phone or submit a lead online only after they have become emotionally attached to a particular vehicle. Therefore, the more interactive tools and options that you provide to help car shoppers

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Transparency Sells More Vehicles

According to the 2022 Capital One Car Buying Outlook, 77 percent of dealers believe that the car buying process is transparent, but only 26 percent of consumers believe that the car buying process is transparent. What is causing this gap in perception? Transparency during the car-buying process simply means giving the customer what they want. When a car shopper first contacts a dealership, the first thing they want to know is whether the vehicle is available, what the price is, and what their personalized payment is, according to a 2021 study conducted by Marchex and Root & Associates. Next on

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Sell Your Salespeople

In a 2021 study by Marchex and Root & Associates, 91% of car shoppers said that trust in the salesperson and/or dealership was an important factor in their dealership selection process. That is higher than the percentage of people (85%) who chose “Absolute lowest price” as an important factor! As one of our great industry friends used to always say, “It’s the PEOPLE, people!” This is one reason why so many car shoppers read online reviews before visiting a dealership. They want to know if the dealership and its salespeople are trustworthy. But do you know where else they look

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Merchandising Strategies from Online Disruptors

Online auto retail disruptors such as Carvana and Vroom continue to provide franchise dealers with competition in the pre-owned market. Although inventory shortages have made it challenging for all auto retailers this year, these “disruptors” continue to steal market share. Why? Pre-pandemic, I would have said it was because they offer a pure digital retailing experience, which is appealing to a certain percentage of customers. But these days most brick and mortar dealerships offer the same capabilities. The concept of buying a car online, completing the paperwork remotely, and having a vehicle delivered is no longer that new or novel.

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How to Use Video to Drive Customers Down the Sales Funnel

Video content has long been the preferred choice for consumers. To such a degree that social media platforms have altered their algorithms. Due to the high rate of consumer consumption, video content is set to keep dominating as a top medium to use in marketing. If you’re not using video, you should make it a priority. If you are, you need to have a strategy. The specific types of videos your dealership should create When creating these videos keep in mind two key things that will improve consumer response – your videos should be either educational or entertaining. This creates

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