

Video: Do You Know What You’re Doing or Are You Just Winging It?
A lot of dealerships have “value proposition” videos, the problem is their strategy is to get those videos seen by “the right shopper.” Facebook, TikTok, and other social media platforms are great for branding, high funnel messaging, and the occasional mid to low funnel contact. However, there is a place where significantly more people (every day) will see your videos than they will on all of the social media platforms combined, and the majority of the people on this site are mid to low-funnel shoppers. Have you guessed it? That’s right, “your” website. Listen, this is simple. One of the