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FlickFusion Blog: Automotive Marketing Education

Video: Do You Know What You’re Doing or Are You Just Winging It?

A lot of dealerships have “value proposition” videos, the problem is their strategy is to get those videos seen by “the right shopper.” Facebook, TikTok, and other social media platforms are great for branding, high funnel messaging, and the occasional mid to low funnel contact. However, there is a place where significantly more people (every day) will see your videos than they will on all of the social media platforms combined, and the majority of the people on this site are mid to low-funnel shoppers. Have you guessed it? That’s right, “your” website. Listen, this is simple. One of the

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4 Videos That Digital Retail Customers Demand

By Brian Cox First, it was the pandemic, now it’s inventory shortages. In the last two and a half years, the volume of car shoppers in dealership showrooms has dropped dramatically. The big question is when inventory levels normalize will showroom traffic return or will car buyers continue to shop online? According to a Cars.com consumer survey in December 2021, 38% of car shoppers said they expect to complete the entire buying process online, with another 38% intending to purchase a vehicle in person but complete all paperwork online.  Additionally, 41% of recent shoppers plan to pre-order their next vehicle.

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Lead Responsive Video

The Perfect Lead Response Video

When someone submits a lead through your website or a third-party website, how does your sales team respond? The first attempt is usually a phone call, but if the prospect doesn’t answer, what next? Depending on the contact information provided, most salespeople text or send an email. Video is rarely included in lead responses. This is surprising, especially when you look at the data behind the effectiveness of video. Video is guaranteed to get attention, inspire more emotion, and is a great way to stand out from the competition. Additionally, videos are a great way to merchandise inventory to distant

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There’s Nothing Like Live!

Humans are by their very nature social. We’ve lost a lot of that over the past few years during the pandemic. Zoom and other services became integral to continuing business through remote working and collaboration. Because of that, people have grown accustomed to live video calling for collaboration and communication. Many companies are implementing or have already implemented remote working as an option. These workers are your customers. They may be wearing shorts under their desk while on a live call with co-workers, but they are still spending money… and want to. Live communication as a preference is not going

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Stock Videos Versus “Real” Videos

I love cars, and I love buying cars. Sometimes I go to the manufacturer’s website and build a car with upgraded features. I like to compare the way a model looks with a feature, such as a sunroof, to the way that model looks without that feature, or to a model with a different color. Building a unique vehicle just for me is fun. Customers like me are why manufacturers offer the “build your own” option on their websites. I am also an accessories guy. If I’m buying a pre-owned vehicle and it has features like carbon fiber mirrors, a

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Using Video to Market Your CPO Program

As published in F&I Showroom magazine, April 2022 The average price for a new, non-luxury vehicle in November 2021 was $43,144, which is a record high, according to Kelley Blue Book. With prices like that, combined with limited inventory, many car shoppers are opting to purchase certified pre-owned (CPO) vehicles. The CPO market has grown consistently over the last three years, with an 11 percent year-over-year increase from 2020 to 2021, according to IHS Markit. Dealers that have CPO programs can take advantage of this trend, but many dealers don’t properly merchandise and market these vehicles on their websites or

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