Time to Up the Merchandising Game
Evan Riley
April 24, 2023
New inventory is being replenished just as interest rates are rising and consumer confidence is declining. How are dealers supposed to move metal? We know
New inventory is being replenished just as interest rates are rising and consumer confidence is declining. How are dealers supposed to move metal? We know
As vehicle inventory levels are slowly replenished, dealers are once again competing for sales dollars. However, according to the Cox Automotive 2022 Car Buyer Journey
One of the major reasons to implement a video marketing strategy is to make more sales. But to make more sales, you need more leads,
Competition for customer-pay service dollars is fierce. How can dealerships attract more business? Just as in sales, you need to answer the “why buy” question
Email campaigns have long been a reliable marketing tool for dealerships, but did you know you can get even better results with video email campaigns?
A typical vehicle display page (VDP) listing mentions all of the features that automakers think are important, like horsepower, MPG, and performance. Listings also include
Social media is a powerful tool that can be used to influence opinions and purchase behavior. According to Facebook, 50 percent of time spent on
In the last few years, dealers have realized the power of video marketing for inventory. But while most dealerships have videos on their vehicle display
Auto dealers tend to have the same problem when it comes to social media: lack of time and resources to create a variety of video
According to a study by Epsilon, 80% of consumers are more likely to do business with companies that offer personalized experiences. And an Adobe study
New inventory is being replenished just as interest rates are rising and consumer confidence is declining. How are dealers supposed to move metal? We know
As vehicle inventory levels are slowly replenished, dealers are once again competing for sales dollars. However, according to the Cox Automotive 2022 Car Buyer Journey
One of the major reasons to implement a video marketing strategy is to make more sales. But to make more sales, you need more leads,
Competition for customer-pay service dollars is fierce. How can dealerships attract more business? Just as in sales, you need to answer the “why buy” question
Email campaigns have long been a reliable marketing tool for dealerships, but did you know you can get even better results with video email campaigns?
A typical vehicle display page (VDP) listing mentions all of the features that automakers think are important, like horsepower, MPG, and performance. Listings also include
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