

The Importance of Inventory Walk Around Videos
The popularity of inventory walkaround videos has grown, and I love seeing it. What I don’t understand is this—why aren’t those same videos on your website, AutoTrader, Cars.com—all the other touchpoints that you are paying money to market your inventory, and where “in-market” shoppers are looking? The reason you are taking the time to walk out to the car, complete your walkaround, and upload your video to Facebook is that you know people on Facebook will love the video and want to come down to your store and see the car for themselves. Isn’t that your goal with your website