FlickFusion Blog: Automotive Marketing Education

There’s Nothing Like Live!

Humans are by their very nature social. We’ve lost a lot of that over the past few years during the pandemic. Zoom and other services became integral to continuing business through remote working and collaboration. Because of that, people have grown accustomed to live video calling for collaboration and communication. Many companies are implementing or have already implemented remote working as an option. These workers are your customers. They may be wearing shorts under their desk while on a live call with co-workers, but they are still spending money… and want to. Live communication as a preference is not going

Read More »

Stock Videos Versus “Real” Videos

I love cars, and I love buying cars. Sometimes I go to the manufacturer’s website and build a car with upgraded features. I like to compare the way a model looks with a feature, such as a sunroof, to the way that model looks without that feature, or to a model with a different color. Building a unique vehicle just for me is fun. Customers like me are why manufacturers offer the “build your own” option on their websites. I am also an accessories guy. If I’m buying a pre-owned vehicle and it has features like carbon fiber mirrors, a

Read More »

Using Video to Market Your CPO Program

As published in F&I Showroom magazine, April 2022 The average price for a new, non-luxury vehicle in November 2021 was $43,144, which is a record high, according to Kelley Blue Book. With prices like that, combined with limited inventory, many car shoppers are opting to purchase certified pre-owned (CPO) vehicles. The CPO market has grown consistently over the last three years, with an 11 percent year-over-year increase from 2020 to 2021, according to IHS Markit. Dealers that have CPO programs can take advantage of this trend, but many dealers don’t properly merchandise and market these vehicles on their websites or

Read More »

Social Listening with Video

It is a well-known fact that video marketing is the most desired and powerful way to engage customers. There are many ways to use video to engage customers including explainer videos, video walkarounds of vehicles, live interactions, and more. Most of these are either customer-initiated engagements via a submitted form or an inquiry to dealers. A good best practice is to send all leads video introductions. But… what happens if they don’t respond to your video introduction? If you aren’t working with a technology provider that allows you to have real-time alerts when someone views your delivered videos, then you

Read More »

How To Use Video To Increase Your Service Revenue

Have you ever been frustrated because a customer turned down a service recommendation? Perhaps they hand you the excuse that they need to consult with a spouse, friend, or family member before they accept. The problem is most consumers are pre-conditioned to say “no” to the additional service recommendations. They all know the additional service recommendation is coming, and have already prepared themselves to say no, without knowing the additional services you plan to recommend. But how do you convince that customer who lacks trust that the additional services are truly needed? VIDEO! Most consumers say “no” to the additional

Read More »

Four Videos That Build Customer Trust

At a dealership, it’s important to establish customer trust on two different levels; trust in your dealership brand and trust in your individual employees, because they are the front-line representation of your brand. Videos are an ideal medium for building that trust. Videos bring your dealership brand and your employees to life, making it easy to convey your values, expertise, and professionalism. To build customer trust, create four types of videos and post them on your website, social media platforms, and use them in your email marketing. Inventory and Walkaround Videos Credibility builds trust, and the key to being credible

Read More »

Follow Our Blog

Share Our Blog

Recent Posts

Time to Up the Merchandising Game

New inventory is being replenished just as interest rates are rising and consumer confidence is declining. How are dealers supposed to move metal? We know

4 Value Proposition Videos for Sales

As vehicle inventory levels are slowly replenished, dealers are once again competing for sales dollars. However, according to the Cox Automotive 2022 Car Buyer Journey

Follow Our Blog