Virtually every dealer I talk to agrees that video marketing is an essential strategy in today’s video-obsessed world. And most dealers do have inventory videos on their vehicle details pages (VDPs). But when it comes to next-level video marketing, many dealers hit a stumbling block. That stumbling block is the sales team. Some people don’t like to be on camera and they don’t want to make videos. This makes it difficult to create videos that are proven to engage customers, such as lead response videos and personalized walkaround videos. This is a significant obstacle. You have a team of salespeople

New inventory is being replenished just as interest rates are rising and consumer confidence is declining. How are dealers supposed to move metal? We know the demand is out there. People want or need new vehicles. Have you ever heard the saying, “When you know what you want, and you want it bad enough, you’ll find a way to get it”? The key to selling cars in this new economy is to inspire the want. If you can create that emotional connection with the consumer, so they want that car on your lot, and you offer to help them get

As vehicle inventory levels are slowly replenished, dealers are once again competing for sales dollars. However, according to the Cox Automotive 2022 Car Buyer Journey Study, customer dissatisfaction with the vehicle purchasing process has dropped to just 61 percent. Primary reasons cited were lack of inventory and higher vehicle prices. Many consumers believe that dealerships have been price gouging, and will avoid stores they believe engaged in this practice. For dealers who want to be competitive in 2023, it is critically important to earn and retain customer trust. First, be proactive in offering car shoppers the transparent, convenient shopping experience

One of the major reasons to implement a video marketing strategy is to make more sales. But to make more sales, you need more leads, right? Video is one of the most engaging and effective methods for generating more website traffic, leads, appointments, and sales. But you can’t just post a bunch of random videos and hope for the best.  There has to be strategy behind your efforts. Start with the end in mind. To ensure that you’re maximizing the lead potential for every video your dealership makes, follow these tips for creating a true video marketing strategy: Include calls