

Make Them Love Your Dealership
In order to sell a vehicle, two things need to happen. The consumer needs to become emotionally attached to a vehicle, and they need to become emotionally attached to your dealership. The traditional road to the sale has always included “sell your dealership,” but the recent inventory shortages have negated the necessity of this step. Many salespeople have adopted a “I don’t care if you buy it because I know the next person that comes in will buy it” attitude. But with used car prices falling, new vehicle production ramping up and a looming recession, this type of complacency needs