Put the Fun Back in the Sales Funnel with Video
Ben Freedman
July 22, 2024
The car sales process often gets a bad rap for being lengthy and tedious. But what if we could inject a bit of fun into
The car sales process often gets a bad rap for being lengthy and tedious. But what if we could inject a bit of fun into
Retail automotive is shifting towards a buyer’s market. With a strong labor market, stable interest rates, and increased dealer inventory levels, many car buyers who
When dealers first implement a video marketing strategy, it can be a challenge to generate leads from the videos they create. If you make a
One of the most powerful aspects of video marketing is that videos can be used to bring car shoppers down through the stages of the
As someone who has lived and breathed automotive for years, I can’t stress how vital video has become in the car sales process. When car
Consumer preferences for video test drives are on the rise, with many shoppers expressing a preference for this digital-first approach to car shopping. According to
Dealers rely heavily on customer relationship management (CRM) software to maintain regular communication with customers. From service reminders to sales promotions, CRMs are the backbone
Dealerships have plenty of inventory on their lots, but consumers don’t feel the same sense of urgency to buy that they did just a few
If you’ve ever purchased a home, clothing, technology, furniture, or planned a trip, you probably started researching on the Internet. And I’m betting that most
Creating inventory videos doesn’t have to be expensive or time-consuming. For under $500, you can get all the equipment needed to produce professional, dynamic walkaround
The car sales process often gets a bad rap for being lengthy and tedious. But what if we could inject a bit of fun into
Retail automotive is shifting towards a buyer’s market. With a strong labor market, stable interest rates, and increased dealer inventory levels, many car buyers who
When dealers first implement a video marketing strategy, it can be a challenge to generate leads from the videos they create. If you make a
One of the most powerful aspects of video marketing is that videos can be used to bring car shoppers down through the stages of the
As someone who has lived and breathed automotive for years, I can’t stress how vital video has become in the car sales process. When car
Consumer preferences for video test drives are on the rise, with many shoppers expressing a preference for this digital-first approach to car shopping. According to